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Music Business 1: Selling Your Music

Overview

With the advent of illegal downloading changing the face of the music industry as much as the proliferation of DIY music software, the music business is a different animal from what it was a few short years ago. Music Business Course - 'Selling Your Music' does exactly what it says on the tin: by the end of this information-packed module, you will be able to supply, distribute and sell your music (or the music of the band you are managing) online via an established online retailer. See Content below. Developed and taught by Steve Hillier who wrote eight Top 40 singles for Dubstar and sold over half a million records in the process. He has subsequently contributed to songwriting projects for artists including Tom Jones, Sophie Ellis Bextor, Sugababes and Natalie Imbruglia. He is an expert on music business and contributes regularly to magazines including Future Music. Let him help you take control over your music career and make something happen. This course contains exclusive video footage from Steve along with industry insiders Kwame Kwaten (producer of Shola Ama/manager of Rumer), Steve Farris (A&R publishing impresario) and Stevie Wonder's manager Keith Harris, all sharing their extensive knowledge of the music industry with you.

Includes over 40 video tutorials / 4 hours live masterclass interaction with industry experts /1 year access / over 80 pages of course notes / 24/7 access to forum / exclusive resources to download. Optional: sign your track to Point Blank Music distributed by iTunes, beatport, Juno Download and Amazon.

Preview

Content

Week 1: Music Industry Basics

Overview and structure of the music industry
Recent developments and new models
Revenue streams: downloads, sales, live gigs
IP: copyright, trademarks and patents

Week 2: Who Controls What?

Record companies and how they work
The role of publishing companies
MCPS (mechanical royalties)
PRS (performance royalties)

Week 3: Digital Distribution

Case Studies: Itunes, Spotify, Soundcloud
Online retailers: contracts considerations
Aggregators: State 51, Tunecore, Orchard
Technical considerations: upload, payments

Week 4: The Money

Practical summary of how the money works
Online releases: in your hands
Project work: preparing for release
Release a track!

Click for free course sample

Featured Student

Luke Williams (Dirtybird Label Manager) Course rating: 10/10

"The class is comprised of easy to digest, well thought out lessons. Topics that can be incredibly complicated were explained in a way that made sense. I enjoyed meeting fellow classmates and the instructor in the chat room to discuss the lessons and homework. Steve Hillier was my instructor who has been in the music industry for 20+ years. If I had to grade him it'd be A+, because he responded to my homework with a video review and covered all aspects of what I had done with great feedback." Read Full Interview.

Reviews

Stratis Routzounis

Course rating: 8/10

The course definitely gave me some insight in a very, admittedly complicated industry. I was hoping for some easy answers to be honest, but now I know there aren't any! Steve Hillier is a great tutor, patient and to the point. I enjoyed the course and the whole experience in Pointblank was nonthing sor of great! Maybe you'll see more of me in the future (or maybe Steve is already fed up!!) Thank you guys

Pia Dean

Course rating: 10/10

My 2nd online course with Point Blank, would definitely use this format again. Thanks to Steve Hillier for being a great tutor.

charlotte crowl

Course rating: 10/10

I learnt alot from this course and Steve Hiller gave some very helpful tips.

Gustav Persson

Course rating: 10/10

For me who have wanted to start a music company a long time and have received a lot of advice in general about starting companies, it was great to learn more about what's specific in the music business. I have read some books, but have felt the information hard to digest. This course explained the basics and at the same time dug a bit deeper. To put it shortly. Excellent in many ways! And last but not least - a real good tutor in Steve Hillier and very helpful video feedback.

Patricia Palmero Alvarez

Course rating: 10/10

I really enjoyed the course. The tutor was very good, and the assignments were very well thought because they aimed at getting us to set our goals straight and focus in what we’re doing. Great course. Great tutor! Patricia

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